TOTN started before there was ever a clothing brand.

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Before my junior season at Nebraska, there was a lot of outside noise about what kind of year I would have and what I was capable of. My brother reminded me to “Tune Out the Noise.”

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It was simple, but it stuck. It became something I could come back to whenever the opinions, expectations, or distractions started getting louder than the work in front of me.

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Over time, those words became bigger than football. Tune Out the Noise became a way of approaching everything—knowing what you’re working toward, protecting your focus, and not allowing outside voices to determine your direction.

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TOTN was created from that mindset. The clothing came later. The message came first.

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— Emmett Johnson